>McDonald's removed Super Size and replaced it with salads and other """healthy""" options
>they also rebranded themselves to appear more """mature""" by retiring the mansard roof design and painting colorful restaurant walls with grayscale and earth tones
>their cartoon mascots were also retired
>other major fast food chains followed suit
I wasn't around to know what it was like when Super Size Me released. Did this one person really send an entire industry into damage control? What would the average fast food restaurant look like today if the movie was never made? Would menus and restaurant appearances look closer to how they did in the 1990s?
Showing all 10 replies.
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>>22055973
Removing the super size option could probably be attributed to the movie, but the other things you mentioned probably would've been done anyway because it was more profitable. Not having to pay for mascot stuff, having basic buildings that could more easily be resold and acting as placeholders for desirable real estate don't really have anything to do with the movie.
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>>22055973
It didn't help, but he wasn't the only thing that influenced it. I was a manager there then, the super size options weren't that popular. That said, everyone always looks for a good excuse to be more economical, and if you can spin it to look healthier, so much the better. I never noticed a drop in sales or customer count at that time though.
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>>22055984
Yeah the whole family kid oriented thing was when they didn't have as many locations as they do now. I remember when I was a kid going to a shopping mall in the early 90's we'd always get McDonalds because that was the only one around, like 25 minutes away. Now they're everywhere. It used to kind of be like Buc-ee's where it was a stop on a road trip or something. Not anymore.
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>>22055973
The best way I can put this is that Morgan spurlock was a precursor to youtube videos. If this doc didn't exist and you saw a video show up on youtube one day along the lines of "I ate nothing but mcdonalds for 30 days and this is what happened" would you really bat an eye? Of course not, and yet that's literally what this documentary is.
So would anything have changed? Probably not. The only difference would probably be that some other guy would've been famous for all this and Spurlock would still be dead from alcoholism.
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OP, Yes. I was probably 18 when all this shit went down. Right when I had a car, and was able to get fast food on my own. Those were the days.
I didnt realize it at the time but i was pissed that they got rid of the super size me option....i didnt even eat fast food hardly ever! You said it right though, thats why it is totallty souless now. They dont want to fuck around with any lawsuits and shit, so...grey it is. Its sad and pathetic.
I remember eating at a burger king next to this play set thing, it was so cool they actually had bad ass landscaping, i felt like i was in the middle of the woods or something,.
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>>22055973
When I was a freshman in highschool in the early 2000s, we had to take a "physical education" class and it was "weight lifting" for me. They made us watch this movie in class and do a book report on it. I even remember the teacher saying "he looks like he's always hungover", but we all thought it was from the food
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>>22055973
I think the funny part was them "getting rid of super sizing". "Super sizing" was literally just making your combo "large" and it's still completely normal. Like they literally ONLY changed the verbiage lmao