Thread #108647696
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TIM COOK ERA OVER AT APPLE
IT'S TIMOVER
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>Tim Apple, many people are calling him gay, the Tim Apple, many people are saying this.
>I saw him, I saw Tim, behind the P.F. Changs, sucking another man's penis, I saw him folks.
>In the parking lot. Disgusting.
>Tim Apple.
>Sucking a chinese guy.
>Really small penis. Believe me folks.
>Smallest penis I ever saw.
>Very disrespectful.
>He told me, he told me, he was making a deal with CHINA.
>Can you believe this?
>He told me he made a deal with CHINA, by sucking another man's penis.
>A chinese guy.
>That's a terrible deal.
>I told Tim Apple that was a terrible deal.
>That's a Sleepy Joe deal, very bad deal. We don't like that deal.
>Crocked deal. Not good.
>I'm gonna make better deal.
>A terrific deal.
>I told him. Tim Apple were going to make iPhone, transparent plastic. Colorful transparent plastic.
>We gonna see inside the phone.
>Very colorful. All the colors. Amazing colors.
>Colorful transparent iPhone. Beautiful iPhone with transparent colors. The best colors.
>And no CHINA.
>Tim Apple only sucking American penises.
>No more CHINA.
>McDonald's parking lot.
>American penis. Huge american penis.
>And we like that
>Don't we?
>We like that very much
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>>108647746
this, enjoy your poo powered shitware poorfags
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>John Ternus is Apple’s senior vice president of Hardware Engineering, reporting to CEO Tim Cook. John leads all hardware engineering, including the teams behind iPhone, iPad, Mac, Apple Watch, AirPods, Apple Vision Pro, and more.
>Throughout his tenure at Apple, John has overseen hardware engineering work on a variety of groundbreaking products across every category. This included new product lines like iPad and AirPods, as well as many generations of products across Mac, Apple Watch, and iPhone.
looks good to me
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>>108647696
Hi John Apple
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>>108647696
IT'S CRAIGOVER
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>>108647696
They fired him because he was gay
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>Ternus received a Bachelor of Science in Engineering with a major in mechanical engineering from the University of Pennsylvania in 1997.[4] While at Penn, Ternus competed on the men's swimming team.[5] For his senior project, he developed a mechanical feeding arm operable by individuals with quadriplegia using head movements.[1]
thoughts on hardware engineer CEOs?
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>>108647896
transhumanist
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1000 YEAR APPLE EMPIRE INBOUND GERMANIC CEO
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>Ternus began his career as a mechanical engineer designing virtual reality headsets at Virtual Research Systems. He joined Apple in 2001 as a member of the product design team, working first on the Apple Cinema Display. In 2013, he was appointed vice president of hardware engineering under Dan Riccio, overseeing the development of AirPods, Mac and iPad.
>In 2020, he was also put in charge of iPhone hardware, previously overseen directly by Riccio. He was promoted to senior vice president of hardware engineering in 2021, replacing Riccio, and was put in charge of Apple Watch hardware in late 2022. Bloomberg News reported that Ternus was the "youngest member of Apple's executive team", and described him as "charismatic and well-liked". He had been widely reported by media to be the potential successor to Tim Cook as the company's next chief executive.
>Ternus has presented new hardware at several WWDC events, revealing refreshes of the iMac and MacBook Pro, the new 2018 iPad Pros, the iMac Pro and the completely redesigned 2019 Mac Pro. He has subsequently appeared as a regular presenter at Apple events.
This is the guy who gave the final approval to things like the butterfly keyboard and touch bar on Macs, the iPhone Air, the M chips, the Vision Pro, the discontinued Mac Pro and the MacBook Neo.
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>>108647943
Apple must have a separate design team, why would a hardware engineer present new features when their UX is the work of the design team? I'm pretty sure Ives was the head of software design before he left but didn't touch hardware design
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There was going to be a massive schism at Apple if this guy somehow didn't succeed as CEO btw
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>>108647696
Next Apple CEO will force you to pay a monthly subscription just to use your Apple Watch. You'll see.
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Why did they axe Tim?
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>>108647805
>>108647746
>>108647764
Isn't the house of Microsoft is literally burning right now? I kept hearing the shareholders want Nutella's head on a stick.
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>>108647988
Intel was an extremely bloated organization incapable of change. It didn't matter what CEO they put in charge of that, it was musical chairs on the deck of the titanic.
Now that they had mass layoffs they're starting to recover.
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>>108647988
intel? the chip maker whose stock is near all-time highs? that intel?
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To be Apple ceo you just gotta dress like the previous one
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>>108647936
That was a prototype of a modular computer that never made it into production.
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>>108647764
>white
>competent
>literally responsible for the hardware revival of Apple
We're eating so good Apple bros.
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>>108648070
AI is a complete waste of money and resources to 99% of final consumers. Ironically by not being so invested in AI as their competitors, Apple is safer from the effects of the AI bubble finally bursting.
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>WUSSSSUPPPPOOOO JOHN!
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>>108648163
And IBM (Arvind Krishna)
And Adobe (Shantanu Narayen)
And YouTube (Neal Mohan)
And Micron (Sanjay Mehrotra)
And NetApp (George Kurian)
And Honeywell (Vimal Kapur)
And Flextronics (Revathi Advaithi)
And Wayfair (Niraj Shah)
And the World Bank Group (Ajay Banga)
And even Starbucks (Laxman Narasimhan)
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>>108647785
>new product lines like iPad and AirPods
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>>108647696
>When the EU was on his ass Tim went to seek for help from Trump when Biden was in office
I would never stop laughing at that
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>>108648023
The admiration come from them falling for their marketing and think buzzwords represent the character of whoever's promoting the products or services. But most people use Apple because it's trendy, not because they give a shit about Jobs.
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I like the look of that new Dark Cherry iPhone.
https://youtu.be/qJ1dc9BZaW8
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>>108648358
I believe that gigacorps go through cycles
>omg we can just fire engineers, save on R&D and do stock buybacks to make the line go up?!
>how could we fall behind on the next big thing, we need to hire engineers, do more R&D and cut down on stock buybacks
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>>108648338
im not a macfag but i sure love the way old mac's looked even the older ones. At the time when that bubble max was out I thought it looked ugly af but now as I've gotten older I appreciate how they added more style unlike how most people just like square boxes.
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>>108647805
"white"
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>>108648394
Imagine going back 25 years and telling people that Windows controls of the future are 2 shade babby's first pixel art tier shit lmao.
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Just so we’re clear, this is the same guy who sold us a $999 monitor stand that costs more than an iPhone.
Then again, this guy brought back ports that Ive took away from us. He made the M4 Mac mini the most compact valued desktop.
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All hail John Appleseed
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>>108647696
I'll miss Tim Apple. I never truly believed a CEO could actually care about people and branding over profits, but Tim Apple showed the world.
Giving the coolest products to the coolest people. Specs, profit margins, and doubters be damned.
GOAT CEO. I hope you give EU the hands as Chairman. Finish the story Tim Apple.
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apple is the Balenciaga of tech. they could literally sell you a brick with an apple logo for $1500 and niggas would still stand in line to buy it, and then manage to break it in a week
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>>108648383
i doubt anyone 'likes' jobs, bro. seeing someone and acknowledging they are/were successful or good at something isn't the same as liking or loving people, but for some reason on 4chan it means you worship them and want to get married. it gets pretty tiresome and i'm sick of pretending otherwise.
jobs was very good at what he did and turned apple around. if you watch those old apple conference things he is obviously working hard to convince people in way those other guys don't bother with, and it's in the face of a lot of personal, one to one to his face criticism which is not couched in gentle terms like he tried to do. i can respect that effort, but that doesn't mean i 'like' him, whereas musk often makes a point of being an abrasive asshole and deliberate troll. gates was always a faggot.
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>>108648570
>i doubt anyone 'likes' jobs
retarded.
>bro
ah yes
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>>108648551
Thats the part the iFaggots are studiously ignoring here. The Gay Beancounter is now getting Jobs role (currently held by Levinson) when he died and will be Boss of Ternus and Final Boss of Apple. And in charge of overall strategy. The worm remains firmly embedded, destroying from the core.
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>>108648753
look zoomie what you are saying is fucking retarded. Most people admire and like Jobs even if he was a dick. If he were a live he would have been shit and hated as much as Elon because he is a huge fucking dickhead. People don't go around using elon's picture like they do with Jobs you moronic nigger retard
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>>108648850
zoomers are real retards
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>>108648858
you're a zoomer aren't you anon. and you're working yourself into a fucking rage over this as well. you are so. fucking. mad.
>truth hurts
>doesn't it
>you salty
>bitch
look at you. look at you and laugh.
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>>108648260
The president and Chief Product Officer of Cisco is a man named Jeetu Patel.
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>>108648260
>coffee and furniture
if we're just doing every company in the world this is the breakdown of the fortune 50 according to my llm girlfriend:
white non-Hispanic: about 40 to 41 of 50, or 80% to 82%
Hispanic/Latino or Spanish-origin: about 4 to 5 of 50, or 8% to 10%
south asian: 3 of 50, or 6%
east asian: 1 of 50, or 2%
black: 0 to 1 of 50, or 0% to 2%
unknown / ambiguous: 0 to 2 of 50, or 0% to 4%
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>>108647696
>>108647896
lmao, i just realised he's the one who announced the 1k dollars monitor stand.
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>>108647696
>TIM COOK ERA OVER AT APPLE
>Tim cook becomes executive chairman
You absolute fucking retard, at least find out what different positions are and what they are related to each other before posting fucking retarded shit like this.
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>>108648224
I mean if you look at things objectively and abstractly yeah but looking at it from INSIDE, like going into it with a pro apple perspective, this is all good stuff. apple build quality has been ridiculously good and the m chips are super efficient and all that, AND they could be way more hostile towards things like asahi than they have been at a hardware level.
retards itt are consumer cattle though.
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>>108647696
>the hardware guy who brought apple over to insanely good arm chips is now in charge of the company
hell yeah
hopefully he pushes for big beefy THICC macbook pros with active cooling and strong GPUs
give me a macbook that's thick as a toughbook
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It’s gonna be good to have a product guy leading Apple again. Apparently he was one of the people in the company who thought launching the Vision Pro was a bad idea, so there’s that. I just hope he doesn’t share the same blind spot for Apple’s obvious decline in software quality. Hopefully he makes that a top priority. Meanwhile Tim Apple will continue doing the dirty work of pretending to be friends with politicians so that they mostly leave the company alone.
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>>108647714
Elon had a genuine chance at being more revered than Jobs but he fucked up by being a polititard. People tend to forget that he used to be called the IRL Ironman and was actually really well liked.
>>108648086
Yeah, the Microslop thing really hit them hard and Microsoft has actually started removing AI features from some of the default programs. Too little too late though.
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>>108647696
>John Ternus
Literally who? Should have been Craig Federighi, instead.
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>>108650068
Everything I've read about him sounds pretty good, so he might actually pull things together at last. Tim's wiki also seems to say he has always been in more of a management and operations guy, while John has actually designed and built things. Having someone that has actually worked on the products they sell is about as good as you can get.
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>>108647988
The problem of Intel is the rest of the board of directors and the shareholders. Those should have been hanged long ago.
But honestly, Apple is not exactly that different from Intel, and I don't think Ternus would have as much power as the CEOs of other companies.
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Now that the fraud Jony Ive is gone at with this guy at the helm, Apple hardware is going to reach new heights. Hopefully the software side can keep up
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>>108650259
That's pretty possible, sometimes the best creativity is made through having limitations or requirements and Ferrari can be pretty autistic about their designs. I've heard you can get a lifetime ban from buying their cars if you get one custom painted (obviously you can bypass through third party dealers but Ferrari dealers won't deal with you) and it's because they consider only certain colors to look good on certain cars, which is kinda based.
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The Register being based.
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You don't have a tenure that long at a modern tech company without being some kind of fraud. And the way Apple production logistics work makes it very easy to blend in.
This is far more likely Cook realizing Silicon Valley is getting away with unprecedented levels of fraud thanks to the AI boom and he doesn't want to be held responsible for what's coming. So he put the comfortably coasting autist at the helm to take the eventual heat. The economic windfall from all these insider deals and lies won't even spare Apple regardless of how safe they've played things.
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>>108650273
>I've heard you can get a lifetime ban from buying their cars if you get one custom painted
Not only that, any change to the logo also gets you a permaban as well.
Also, if you are a new client, they don't sell you the car you want even if you are a billionaire. They force you to buy one of the low tiers first and then, after you become a "trusted client" you can buy the most exotic ones.
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>>108647984
Ive was head of hardware design before he got put into “Head of Design” (a big mistake)
Hopefully Ternus has enough balls by now to not get dicked around by guys like Mr. Most Singular Al-yoo-mini-um Ever Made
>>108648206
Mike Rockwell is their Apple Vision Pro guy
>>108650116
We want a younger guy than Craig though
also >>108650152
>>108650370
Deadmau5 put an anime wrap on his Ferrari and Ferrari permabanned him forever from getting another Ferrari IIRC
someone who’s actually /o/ fill us in and show pics
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>>108650134
>he thinks this was the moment that he lost it
lmao
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>>108650436
See, political retard. Thinks Musk is crashing and burning as he literally builds his own industrial base and controls two behemoth corporations. Please dip his stock for me, I'm begging you to short lol.
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>>108650370
Ferrari is not the only one, I remember reading one luxury watch company did the same crap, and I don't doubt there are more companies with that philosophy.
Honestly, a lot of companies operate on the premise that their brands are for a certain kind of people and only them have the right to purchase their products. They completely ignore any other possible kind of client, they just don't care.
And sometimes they even go beyond that. For example, still makes me laugh how the Lacoste brand paid money to an Argentinian band called Los Wachiturros for them to NOT use their shirts, because, according to Lacoste, they damaged the brand and its reputation.
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>>108650407
>Deadmau5 put an anime wrap on his Ferrari and Ferrari permabanned him forever from getting another Ferrari IIRC
https://carbuzz.com/features/7-times-ferrari-filed-lawsuits-against-it s-own-fans/
>>108650462
>I remember reading one luxury watch company did the same crap
I'm not sure about the banning for modifying their watches, but they definitely do that exclusive list bullshit where only certain people can get certain watches.
>For example, still makes me laugh how the Lacoste brand paid money to an Argentinian band called Los Wachiturros for them to NOT use their shirts, because, according to Lacoste, they damaged the brand and its reputation.
Kek really? That's pathetic. LaCoste also seems like some Wal-Mart tier brand anyway, I always see their shoes sitting in stores alongside the usual street shoes every normie buys.
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>>108650462
>a lot of companies operate on the premise that their brands are for a certain kind of people and only them have the right to purchase their products. They completely ignore any other possible kind of client, they just don't care
Apple used to be one of those companies, specially after Jobs' return to the company. He was allergic to the idea of making cheap low-end versions of his products even if that would increase their sales and market share, and probably would have killed Cook for approving the Macbook Neo if he was still alive.
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>>108650500
Having a higher starting price for your products is a little different to just outright banning someone from buying your products until you've already bought their lowest tier stuff first though. It would be like getting pissed off at Rolex for not offering a $500 watch to poorfags.
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>>108650513
Silicon has been so based it's unreal, the change from Intel was massive for the Macbook Air alone. I still don't really think the Neo needs to exist when the Air already fills that gap but it does seem pretty strong for what it is.
Intel overall has been shitting the bed for years and losing Apple must've been a massive hit for them.
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>>108650500
Nah, I know we meme Apple for being an elitist company for richfags, but that's nowhere near as close as what true elitist companies do.
Some companies even have a waiting list to buy their shit and could outright reject you with no explanation if you are not their target market even if you have the money to buy a dozen of those products.
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>>108650515
Such is the trouble with artsy and creative types, there's always strange eccentricities and usually that includes some kind of spiritual or holistic shit. There was a period in Silicon Valley where techbros were all into meditation and buddhism and all that other stuff, no idea if that's still popular now but it was really popular for a bit.
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>>108650116
>Craig Federighi
Poser should have been sacked after this embarrassment. The fact that an AI image this fucking bad came out in late 2024 from a FAGMAN company was straight up insane. And fucking Siri is still a goddamn mess, but maybe deferring all of that AI crap to Google will save Apple a bit, at the cost of massive amounts of money of course.
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FREETARDS ON SUICIDE WATCH
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>>108650524
>I still don't really think the Neo needs to exist when the Air already fills that gap
The Neo is way cheaper than the Air
My neighbors’ kids would be well served with Neos
Kids tend to trash laptops and the Air would be needlessly expensive
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>>108650116
Honestly correct but I don’t think his elbows are sharp enough. On the executive page Ternus definitely has the most competent looking face and neck (if you don’t understand how that’s important in business fuck off).
>>108650553
Not wrong. Craig was around during the Jobs Reality Distortion era though and did put out some stellar software.
I think most of the thread is onto the core issue though and that is a lack of Jobs. Ignoring all the shitty things and toilet soaking, he could certainly sell something. Rewatching the old keynotes gets me hyped up for the original iPhone or just the macOS dock. Maybe I’m just a room temperature midwit who’s easily swayed by rah rah marketing, but man did it feel like the company had direction looking back on it. Although to be quite honest I remember a lot of that era feeling slow. Especially Mavericks. Any computer that had Mavericks on it felt unbearably slow.
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>>108650660
do the needful
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>>108651028
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>>108650109
>>108650134
Musk is extremely retarded so there's no way he wasn't gonna fuck this up
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Is it too soon to start calling him John Apple and is it too soon to call the Neo the MBN
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>>108647696
Totally rad, surfs up bro.
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>>108650608
>blocks any lincuck distro from even booting with T2
T2 isn't even a thing anymore, also Apple does allow loading non-macOS OSes without any hacks or jailbreaks on MacBooks, it's an official feature
>UEFI is dead
Windows on ARM requires UEFI+ACPI
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>>108648070
>because they've shit the bed with ai
Not only AI but with VR as well. It's laughable how they shat the bed so hard with the Vision Pro that even the hardcore fans couldn't justify themselves into buying that thing.
Also, don't forget the whole "iCar" saga. They got seriously butthurt Xiaomi could create an electric car that became a sensation over night and they were left just sketches and hollow presentations.
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>>108651741
>good builds
TOPKEK
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New Tim Apple opinion just dropped
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>>108652373
>>108652374
>I was very impressed with myself to have the head of Apple calling to "kiss my ass". Anyway,
jfc
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Will he finally allow Apple to make a proper rugged round watch and not just offer the faggy looking square watch?
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>>108652610
WRONG
https://www.cnbc.com/amp/2025/12/03/liquid-glass-alan-dye-leaving-appl e.html
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>>108652711
>Craig Federighi is Apple’s senior vice president of Software Engineering, reporting to CEO Tim Cook. Craig oversees the development of Apple’s software platforms, including iOS, iPadOS, macOS, watchOS, and visionOS.
Dye is reporting to Craig, Craig reports to Tim. It's all Craig's fault, stop simping
https://www.apple.com/de/leadership/craig-federighi/
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>>108652990
Why is Subbu Sir not on this list as VP with all the other VPs?
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>>108652990
GOOD MORNING SAARS
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>>108650738
It wasn’t Craig Federighi though at the time, it was Scott Forstall who headed the software team, and was ousted in a “coup” sort of short after Tim Cook took over using Apple Maps as an excuse (which in retrospect is much less than Apple Inteligence fuck up) because of his confrontational style.
Scott was the genius behind Mac OS X and iOS and was widely considered Steve Jobs natural successor.
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>release iphone pro 17 with no black model
>le scandal.jpg
>boot ceo
>"now iphone pro 18 will have black! its what you waited for!!"
>gigasales
ARE YOU NOT ENTERTAINED
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>>108650116
Never trust a Ferengi.
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>>108660134
That's not Trumo tho. This is Trumo.
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>>108647716
>>108648784
>I told him “Tim, Apple makes the best phones, the most tremendous phones. We love the iPhone don’t we folks? Apple has been winning bigly for a long time now, great American company started by a great man, Steve Jobs. If Steve was alive, I’d tell him “Steve, you invented these beautiful smartphones, a tremendous achievement”
>But there’s these other phones that aren’t so smart, and most of them aren’t by American companies. India, Korea, Chyna, they make all these phones, these knock-off phones, tarnishing the reputation of our great American iPhone. Not smart phones at all. Low-IQ phones I call them.
>They run this thing called Android, it’s the strangest thing. Like a little robot in your pocket, like a little Terminator. Arnold Schwarzenegger, great actor but total sleaze, he was never for me. Not a good Governor at all, he could have done much better for California and for America. So sad.
>These Androids are from Google, and Google have never been big for me. Sundar has never been big for me, he seems more concerned with India and censorship than America. A terrible shame. You can’t even FaceTime your family on these Androids, and the photos are so low quality, total knock-offs. Some of the biggest Android companies, Huawei and Xiaomi, both from Chyna, involved in terrible spying and surveillance on innocent Americans. You can’t trust these things, but our poorest Americans rely on them because they’re cheap. Cheap forgeries, cheap knockoffs, our government needs to do more to make great American phones and not import Chynese knock-offs.
>Tim is such a good guy, we are gonna tariff and block these knock-off companies so hard, so fast. You’ll really be impressed. We’ll make these great American iPhones even better, a tremendous achievement, we start on day 1. We will win, and win bigly, you can’t do it any other way.
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>>108661428
Most people don't give a fuck about computers let alone what the OS is made of. A musician would rather pay anything for something simple and quick to use than deal with retarded UX and "do it yourself because we're volunteers" bullshit.
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>>108661526
It would be, if they had to spend unpaid hours trying to figure out how to do their job.
You're essentially telling the repairman to put more time on fucking with his half broken desk rather than just buying an appropriate one and stop stressing over shit.
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>>108647696
john apple and cowboy bebop, need it or keep it?
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>>108647966
I respect him as a businessman who knew how to sell overpriced junk to midwits. He was a massive asshole and I dislike Apple and will never get caught using their products but the guy knew how to sell and was basically a business rockstar at the time.
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>>108653869
SAAAAAAAAAAAAAAAAAAAAAAAAARRRRRRRRS
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>>108661494
Yes, they thoroughly understand the software they use. The only job of the OS is to be able to run the software they need and not get in the way, they don't need to understand it because it's not relevant to their job otherwise.
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>>108650424
>implying
I made tends of thousands of dollars buying way out the money call options because there was no way the feds would let their trojan horse of a backdoor factory fail. The feds literally bought stock after I bought the options.
Nothing more delusional than complaining about politics in markets. The market isn't your Tibettan Sand Mandala bbs where you can complain about how politics just shouldn't insert itself into your granular mosaic discussions. The markets are fake gay, juiced to the tits by the government, and at all times you're trying to navigate which way and how successful the next government intervention will break.
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>>108648260
>And even Starbucks (Laxman Narasimhan)
Starbucks fired CEO Laxman Narasimhan in August 2024 after just 17 months, replacing him with former Chipotle CEO Brian Niccol. This move followed a significant decline in company value—roughly $40 billion—and falling sales in key US and Chinese markets. The decision was driven by urgent pressure to address declining traffic and failed operational strategies
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>>108664418
Which is true but I believe a lot of outside criticism given the very public failures/mid products and lack of innovation finally got people to want to turn it over now there. Sure, Apple might be insulated now from AI but the bet they took is basically betting that private investment in the multiples of hundreds of billions won't pan out when we have results today that show it can actually do economically valuable work so what are they smoking ignoring it for so long? The fact that it took Craig Federighi trying out ChatGPT 4, not even 3, over a winter break to finally realize Apple fucked up here from that Register story is terrifying. They have to pay up like everyone else to use the best models like from Anthropic for Claude internally and outside with Google for their LLM usage is a huge miss and it doesn't come cheap or cheaper.. Google probably only gave Apple whatever was the best at the time the deal inked and didn't give them any update guarantees. Hell, they even had to throw out some of their custom M3 Ultra servers because it won't be good enough to run Google's model. Cook is dropping out at the perfect time for him to leave the hard problems for Ternus to answer for. But the AI miss is going to stain Cook's legacy harder than anything else especially when Steve Jobs was on the ball buying Siri before he died 15 years ago seeing that we would get to this point. They had a lead in a technology they completely blew away. Now, it remains to be seen if Apple will even update the deal at all ongoing with Google or if they will get hosed everytime. Google is most certainly going to bill a lot higher next time if Apple can't get its shit together with all the model and API providers turning the screws and hiking prices now.
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>>108647714
i remember how insane people acted when he died, you might have thought the second incarnation of Jesus had passed away
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>>108650134
>killed his popularity
>hosts biggest most popular nigger and kike hating social media platform globally