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For crewed motor yachts 20m+, here's the numbers for 2025:

Greece: 26%

France: 19%

Italy: 15%

Croatia: 13%

Turkey: 5%

Balearics: 5%

Bahamas: 5%

SE Asia: 2%

I remember this wasn't always the case. For years the Western Med dominated. France, Italy, the Balearics. That's where the fleet was, that's where the attention was, and that's where everyone went.

In 2022 the East Med overtook the West for the first time. By 2023 it held 50% of summer bookings vs 46% for the West. The gap has only widened since.

So what changed? Mostly regulation. Greece used to be a bureaucratic nightmare for non-Greek flagged yachts. Endless paperwork, slow approvals, expensive fees. Then they introduced the e-Charter Permit, which made it dramatically easier for foreign-flagged yachts to operate in Greek waters. More yachts showed up, more clients followed, infrastructure improved, and the flywheel started spinning.

But beyond the regulatory shift, the product just speaks for itself. The island-hopping, the coastline, the food, and the value compared to the French Riviera or Amalfi is genuinely hard to beat.