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On March 1st, Romania, Bulgaria and Moldova celebrate the day of spring and love, Mărțișor.
People gift each other a talisman made of red and white threads, often with decorative figurines, that they wear for the rest of the month and hang on a flowering tree when the month is over (or when they see a stork, meaning spring has come).

What do you think the origin of this tradition is? With which culture, for what purpose?
Post surviving old timey traditions, outside of christian stuff.