Thread #11704885
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>Japanese companies continue to innovate and put out ever more impressive toys
>China of all places is suddenly making some really nice stuff
>Western companies still lagging behind
What gives? Granted there are some great Western toylines- G.I. Joe Classified is really good and Jada makes some amazing figures considering they started out doing diecast cars- but the West is still so far behind with this sort of thing it's baffling to me.
+Showing all 29 replies.
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>>11704885
The west has kept the mentality of toys being for kids much longer so they put less effort into them. It only seemed to hit home in the last few years around covid that adults are buying a shitload of action figures for themselves nowadays.
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>>11704885
That's only really true for robot toys like Transformers. Fucking Yang and Chang got masters of structural engineering degrees just to make ultra-complex transformers.

But when it comes to action figures that's not true. Their prices have managed to rise at even higher rates than western toy prices have, and they just don't know how to produce a visually-clean figure at all. Everything looks too visually chopped-up because of that articulation
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>>11704897
>The west has kept the mentality of toys being for kids much longer
The west started to pander to toys as something for adult collectors in the 1990s, years before Japan did.
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>>11704902
Yeah as statues/borderline statues like McFarlane. Not action figures.
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>>11704950
Some had more articulation than others. It wasn't a fixed constant. And the point still stands that adult-marketed toys started in the west in the 1990s.
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>>11704885
Is Japan really innovating though? Feels like China has been mogging them a lot lately
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>>11704994
Anon, I didn't say adult-marketed figures didn't exist. I said the western mindset for a long time was that toys were for kids and the most popular, profitable lines reflect that. Yes, stuff that emphasized sculpt and paint like McFarlane, DC Direct, DST, NECA, etc. existed for decades. But these were always niche compared to Hasbro, Mattel, Jakks, and others that were more likely to show up in toy stores than comic book shops. Japanese action figures were targeting adult collectors from the jump, hence the higher price point and lower production runs which led to a higher overall quality.
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>>11704885
Japanese imports are fucking imploding tho, awful QC and overdesign. I just got my Figma A2 and I can't believe how badly they fucked the arms by making the torso to shoulder joint to be a fucking long stick inside the body. The ab crunch it's also a fucking abomination. Marvel legends ab cruncy looks bas but works, this one looks bad AND doesn't fuckinh works.
It's weird because their 2b it's such a simple design with normal ball joints on every cut and do anything that a2 can do
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>>11705005
Bandai (not the Hobby division) and GSC have both been shitting the best with their most popular lines.
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why do you faggots write so many goddamn essays about this hobby?
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>>11704885
>>Japanese companies continue to innovate and put out ever more impressive toys
I get that you're trans and wish you were asian but you can't just lie like that and expect to be taken seriously. Japanese lines are charging higher prices for worse products than they ever have. Features are devolving, build quality is worse than ever, the Chinese are eating their lunch in every category.
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>>11705142
>essays
>only post ITT longer than 3 lines is OP's greentext
Haven't had a run in with subby yet, huh?
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>>11705072
The shitty QC issues for a $100+ Figma is unacceptable.
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>>11705072
Figma has been on a steep decline for a while now. Judging Japanese imports by the state of Figma is like judging Western toys solely by NECA.
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>>11705142
Damn nigga, how many essays do you come across that this long. Shhhheeeeeiit. You be learnin’ n shit.
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I’ve been highly impressed by Chinas output. They are taking chances and doing some creative things. They really pushing forward, not only on making some of the best stuff currently, but doing it affordable. God bless the sweat shops.
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>>11716705
> affordable
> shows a $100-140 figure
> tip of iceberg compared to SexyIce's overpriced bullshit


...I pray the Three Gorges Dam finally breaks this year
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>>11720970
the worst part is that it's fucking chinese made for fucking china, so the cost is 3-5x lower than an American or Japanese figure, yet it's not any better than a high end Japanese/American figure that costs the same.
Incredibly bloated price and they're pocketing the cost difference.

also, it's probably 2x more brittle.
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>>11720974
Depends on the company, both in terms of price and quality. The JoyToy 40K stuff I've bought has been pretty solid and pretty fairly priced, like £35-£40 for a Marine is decent considering what you get.
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>>11704885
just wanted to say I love seeing that pic of bocchi every time I open the catalog
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>>11720974
>it's not any better than a high end Japanese
You clearly doesnt own any chink toys
>also, it's probably 2x more brittle
Casually saying shit just for the sake of being shit
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>>11716705
almost pulled the trigger on that one just a bit pricy. the reviews were all glowing.
idk where XesRay Studios are from but aside from them, like the last 5 toys I've bought have all been Chinese. specifically they're making a lot of cool non-IP stuff.
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>>11722291
bitch, i probably own more chinese brands than you do, and that's exactly how i know that they're much more brittle than the cheapest american or Japanese toyline.

Their quality in no way justifies their high prices.
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>Subjectanon has found the thread
Sorry boys, it's over.
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>>11723529
It's a given considering the OP is bait for arguing East vs. West and China vs. Japan.
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>>11723710
OP here, and yeah, I should have thought of that; I was honestly trying to start an actual discussion on WHY Western toylines on the whole are dragging their feet with improvement, given Western companies have been doing it for so long, whilst Chinese-original toys have gone from "avoid at all costs" to "actually really quite good" almost overnight. And again it's not to say the West produces nothing good; Jada Toys are amazing for the price, 4H makes really nice looking stuff even if they don't pose all that well, David Silva(? the Beasts of the Mesozoic guy) makes great stuff for a one-man band, G.I. Joe Classified is honestly great for what it is, hell, Mattel of all companies pulled their finger out with some of their more recent He-Man stuff and the Hammond Collection. It's just a bit weird that so many (but not all) Western toys still have this inexplicable but instantly recognizable feeling of ...I dunno, not exactly cheapness but slight sloppiness to them considering what's possible now.
I think >>11704897 has it right; strictly adult-collector-focused toys (rather than repackaged or tarted up kids' toys) being a thing people actually want has only recently occurred to the people up top (as said, probably brought on by the Kung Flu). Hopefully they actually take that on board and we see an increase in the amount of non-minimum-effort toys being made to a higher standard.
Oh well. Worst case scenario this ends up as a containment thread for him.
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>>11723760
>strictly adult-collector-focused toys
NECA still has a General, Super 7 sucks and doesn't have a dedicated autist, and Mezco priced everyone here on /toy/ out three years ago. That said all these brands exist and should be acknowledged as for adult collectors.
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>>11723529
oof, sorry for being one of the few toy buyers on the board who has a ton of toys from Japan, America, Brazil, UK, Canadia, Hong Kong, etc. I guess you only want opinions from people who only buy from one country to proclaim it the greatest ever, huh?
Generally, Chinese figures are bad. The only company who has consistently been great is Hiya. Been buying their shit for over 10 years (before they became Hiya) and I've never had a problem.
Companies like Storm Collectibles have had many joint cracking problems because their plastic can be poor. Ori/Toy Alliance had aging issues due to the softness and the newer ones can still easily twist themselves apart. Joytoy has QC issues out the ass, from bad paint, to brittle plastics, molding issues, and forgetting to glue down their figures. And that's just my first hand experience. Second hand, you need only look at the fantasy, furfag, and coomer threads to see how often Chinese figure breaks. Only Transformers gets as many reports, but they're the biggest fanbase on /toy/ and one of the best selling toylines in the world

>>11723760
>I was honestly trying to start an actual discussion on WHY Western toylines on the whole are dragging their feet with improvement
it's because a toy company in China has an operating cost that's 10-100x cheaper than in Japan or America. So not only is manufacturing NOT hired out (the factory owner can also be toy company owner) but the accountants, lawyers, sculptors, secretaries, marketers, are also cheaper by at least 10x. And if you're buying from an overseas shop, the costs are much lower there too. Stores, warehouses, etc are cheap

So China can afford to give paint jobs that you rarely ever see in Japanese figures, so they can look really nice. Why don't they also have higher QC though? Because poor regulations

Also, you're comparing apples to oranges. Collector toys ≠ children toys. Hasbro and Mattel make kid toys. Chinese toys on /toy/ are collector toys.
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>>11724135
>Chinese toys on /toy/ are collector toys
I agree. Now who is the target audience for Mezco and Super 7 stuff that's triple the price of kids toys yet still do the same IPs?

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