>>459816 yeah, it is also closer to a global critical infrastructure than a consoomer brand so it does not need a logomark that is legible in google results as a 16px favicon for seo upboats or a social media roundel for ultra low bass phonk tiktok twerk videos.
>>460195 The hell do you want them to do with a logo, make it another garbage transparent “simplistic” sociopathic mess like all other logos today? No thank you prick
>>460186 >it doesn't connect me with "technology" It's a wafer, and to anybody familiar with them (tsmc is not a consumer facing company so their customers definitely are), that speaks "technology" audibly.
>>460186 >and it doesn't connect me with "technology", I could easily think it's a world bingo championship consoomer breainlet detected. it works as advertised, you got instantly filtered out. those who'd get into business with them instantly see the chip waver.
>People whose job is procurement in the "global critical infrastructure" biz who by default deal with a very limited number of suppliers *need* a representative logo graphic like a fucking kindergarten student so they will associate that product class with X company...rather than just knowing who is in that small pool....
>BUT it is also of the highest priority that that representational mark also be deliberately made inscrutable to all but those particular insider specialists so as to "filter out" anyone else who isnt a direct customer who might happen to notice it and might *gasp* discern what business they are in if it's too recognizable.
I did a basic flat modernization of the logo they have currently. Very uninspired and unpolished, but I saw the thread and got the itch to do this real quick. I might come back to do a real redesign when I get back to my real workstation.
Found it pretty hard to get other ideas than what they are currently using because I don't really understand what the company makes or how they make it.