Thread #11707288
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What's their endgame?

Mattel now has:
>MotU
>K-Pop Demon Hunters
>TMNT
>DC
>Hot Wheels
>Barbie
>Disney
>Thomas and Friends
>Polly Pocket
>Monster High
>WWE
They are literally unstoppable now, how will this affect the whole toy industry? Also, what will happen to Playmates Toys now without TMNT? That license built their entire company.
+Showing all 27 replies.
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>>11707288
You made this thread the other day.

Their end game is money you retarded faggot.
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>>11707288
Fuck off spammer
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>>11707288
Homie >>11706572
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>>11707288
K-Pop Demon Hunters merch will flop, nobody cares about it anymore
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>>11707324
LOL
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>>11707288
>What's their endgame?

To make toys people actually want, unlike hasbro.

Toys as a whole will just become more consolidated and nobody will bat an eye because of what an otherwise unimpactful industry it is. Playmates in turn will limp along on whatever scraps they can get from hasbro along with Godzilla and whatever else comes along. People keep saying this is the end for them but I could see them getting along just fine with Gi Joe, MLP, MMPR, and maybe a few other wildcard IPs like the Universal Monsters.
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>>11707338
You think it's funny?
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>>11707366
Dude kpop demon hunters is still insanely popular
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>>11707375
Lmao, no its not. Kids don't give a shit sbout it, it was a fad like labubu and care bears.
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>>11707380
You’re welcome to check any music chart you like to be proven wrong and Fortnite keeps adding new demon hunters items while it stays in Netflix top movies. It’s bigger than frozen was.
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>>11707409
This.
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>>11707409
Hasbro is tricking shareholders
Mattel is expanding
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>>11707439
Hasbro is in debt lol
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>>11707596
KPop Demon Hunters will boost Mattel sales, so will Thomas and Cars
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>>11707596
How are funko and fidget spinner sales?
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Hasbros pitch wasn’t good enough
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>>11707324
>>11707338
Don't you zoomies have TikToks to watch to learn how to count and read, or the ones that will help you become crypto billionaires, or at least learn to dance?
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>>11707649
NTA, never watched the movie nor do I give a shit about it, but you have to be joking, right? KPDH is arguably as big as Frozen was when it first came out.
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>>11708333
Based, this line was the goat
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>>11707324
LOL. You can tell this motherfucker doesn’t have kids.
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>>11708333
I love this so much it hurts
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>sony announced kpop demon hunters 2 won't release until after 2029 because they focus of spiderverse 3
Lmao, there goes one of Mattel's cornerstone IP
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>>11709260
Theres no tv show coming

>>11709263
No such thing either
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I mean 5 years ago Hasbro had the monopoly and it seemed Mattel was going to die.
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I hope the keep the collectors DC line in scale with the McFarlane stuff. That the same scale as their WWE and Motu stuff. I know everyone wants it to scale with Marvel Legends, but not me.
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>>11711328
With Chronicles dropping in size from Masterverse, I think whatever that is will be Mattel's new main scale. WWE will continue to be immune to change because it's such a legacy line.
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>>11707288
2027 is gonna be huge for Mattel with:
>The Batman Part II
>Man of Tomorrow
>TMNT: Mutant Mayhem 2
>Frozen 3
>A Minecraft Movie 2
And who knows what other licenses they get their hands on

It's possible the live action Hot Wheels movie comes out by then too if they start filming this summer.

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