Thread #11707288
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What's their endgame?
Mattel now has:
>MotU
>K-Pop Demon Hunters
>TMNT
>DC
>Hot Wheels
>Barbie
>Disney
>Thomas and Friends
>Polly Pocket
>Monster High
>WWE
They are literally unstoppable now, how will this affect the whole toy industry? Also, what will happen to Playmates Toys now without TMNT? That license built their entire company.
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>>11707288
Homie >>11706572
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>>11707288
>What's their endgame?
To make toys people actually want, unlike hasbro.
Toys as a whole will just become more consolidated and nobody will bat an eye because of what an otherwise unimpactful industry it is. Playmates in turn will limp along on whatever scraps they can get from hasbro along with Godzilla and whatever else comes along. People keep saying this is the end for them but I could see them getting along just fine with Gi Joe, MLP, MMPR, and maybe a few other wildcard IPs like the Universal Monsters.
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>>11707324
>>11707338
Don't you zoomies have TikToks to watch to learn how to count and read, or the ones that will help you become crypto billionaires, or at least learn to dance?
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>>11709260
Theres no tv show coming
>>11709263
No such thing either
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>>11707288
2027 is gonna be huge for Mattel with:
>The Batman Part II
>Man of Tomorrow
>TMNT: Mutant Mayhem 2
>Frozen 3
>A Minecraft Movie 2
And who knows what other licenses they get their hands on
It's possible the live action Hot Wheels movie comes out by then too if they start filming this summer.